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- HORVÁTHOVÁ, Paula. Designing the Global Marketing Mix in the Company : bakalárska práca. Školiteľ: Katarína Procházková. Bratislava, 2021. 63 s.
book
- GREEN, Mark C. - KEEGAN, Warren J. Global Marketing. 10th Edition. Harlow : Pearson, 2020. 627 s. ISBN 1-292-30402-2. [Copy count : 1, currently available 0, at library only 1]
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- MOOIJ, Marieke de. Global marketing and advertising : understanding cultural paradoxes. 4th ed. Los Angeles : SAGE, 2014. 394 s. ISBN 978-1-4522-5717-4. [Copy count : 2, currently available 0, at library only 2]
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- VU, Thu Huong. Cultural issues and buying behavior in global marketing management : diplomová práca. Školiteľ: Dana Vokounová. Bratislava, 2012. 93 s.
book
- HOLLENSEN, Svend. Global marketing : a decision-oriented approach. 5th ed. Harlow : FT Prentice Hall/Pearson Education, 2011. 756 s. ISBN 978-0-273-72622-7. [Copy count : 3, currently available 0, at library only 3]
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- KEEGAN, Warren J. - GREEN, Mark C. Global marketing. 4. ed. Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005. 636 s. ISBN 0-13-146919-3. [Copy count : 1, currently available 0, at library only 1]
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- LESÁKOVÁ, Dagmar. Pros and contras of global marketing strategies. In Globalizácia a jej sociálno-ekonomické dôsledky : zborník príspevkov z medzinárodnej vedeckej konferencie : 13. november 2001 Žilina. - Žilina : EDIS - vydavateľstvo Žilinskej univerzity, 2001. ISBN 80-7100-897-4, s. 72-78.
article
- KOTABE, Masaaki - HELSEN, Kristiaan. Global marketing management. New York : John Wiley & Sons, Inc., 1998. 711 s. ISBN 0-471-59288-9. [Copy count : 1, currently available 0, at library only 1]
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- BUZZELL, Robert D. - QUELCH, John A. - BARTLETT, Christopher A. Global Marketing Management : Cases and Readings. 3. ed. Reading : Addison-Wesley Publ. Co., 1995. 686 s. ISBN 0-201-53972-1. [Copy count : 1, currently available 0, at library only 1]
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