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- HANDA, Meenakshi - BHALLA, Ronika. Marketing Strategies in Response to Tough Times – Lessons From India During a Global Crisis. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2023. ISSN 1338-7944, 2023, roč. 18, č. 2, s. 26-39.
- CHOVANOVÁ SUPEKOVÁ, Soňa - KRCHOVÁ, Hana - FABO, Ladislav. Modelling the CSR Concept of an Enterprise Under the Influence of Marketing Strategies and Strategic Competitiveness. In Journal of Competitiveness : Scientific Journal from the Field of Management and Economics. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně, 2023. ISSN 1804-1728, 2023, no. 1, pp. [1-17].
- SMOLKA, Samuel - SMOLKOVÁ, Eva - VILČEKOVÁ, Lucia. Sustainability as a Factor of Changing Marketing Strategies Based on the Customers´ Preferences in Context of Different Generations in Slovakia. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2021. ISSN 1338-7944, 2021, roč. 16, č. 3, s. 2-12.
- MIKLOŠÍK, Andrej. Search Engine Marketing Strategies: Google Answer Box-related Search Visibility Factors. In Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy. - Hershey : IGI Global (Business Science Reference ), 2018. ISBN 9781522563075, pp. 463-485 online. 2015-PSD-PAV-01.
- LIAO, Pei-An et al. Diversification of marketing strategies among small farms: empirical evidence from family farms in Taiwan. In Agricultural economics. - Prague : Czech academy of agricultural sciences, 2017. ISSN 0139-570X, 2017, vol. 63, no. 11, pp. 493-501.
- HARUMOVÁ, Anna. Marketing strategies, advantages and disadvantages of internet marketing communication. In Ekonomika, financie a manažment podniku XI. : zborník vedeckých statí pri príležitosti Týždňa vedy a techniky. - Bratislava : Vydavateľstvo EKONÓM, 2017. ISBN 978-80-225-4462-7, s. 90-100 CD-ROM. VEGA 1/1067/15.
- ZORKÓCIOVÁ, Otília - PETRÍKOVÁ, Hana. Possible Directions for Further Development of Insurers' Marketing Strategies in Selected EU Countries in the Ongoing Global Recession. - Registrovaný: Web of Science. In Central and Eastern Europe in the changing business environment. International scientific conference. Central and Eastern Europe in the changing business environment : proceedings : 15th international scientific conference : Prague, Czech Republic and Bratislava, Slovakia, 29th may 2015. - Bratislava : Vydavateľstvo EKONÓM, 2015. ISBN 978-80-225-4085-8, s. 293-305. VEGA 1/0550/14.
- BIKÁROVÁ, Eva. The Role of Alumni Relations in Higher Education Marketing Strategies. - Registrovaný: Web of Science. In EDAMBA 2015 : the era of science diplomacy: implications for economics, business, management and related disciplines. International scientific conference. EDAMBA 2015 : conference proceedings : international scientific conference for doctoral students and post-doctoral scholars : the era of science diplomacy: implications for economics, business, management and related disciplines : University of Economics in Bratislava, Slovak Republic, 21 - 23 october 2015. - Bratislava : Publishing House EKONÓM, 2015. ISBN 978-80-225-4200-5, s. 39-48 CD-ROM. VEGA 1/0224/15. 1/0224/15, VEGA, Spotrebiteľské správanie a osobná spotreba v podmienkach nezamestnanosti a relatívnej deprivácie nezamestnaných: implikácie pre decízne rozhodnutia a podnikateľskú prax.
- ZENDULKA, Lukáš. Application of green marketing strategies in the US passenger car market. In Mezinárodní vědecká konference doktorandů a mladých vědeckých pracovníků. VIII. mezinárodní vědecká konference doktorandů a mladých vědeckých pracovníků : sborník příspěvků : Karviná 5. listopadu 2015. - Karviná : Obchodně podnikatelská fakulta v Karviné SU v Opavě, 2015. ISBN 978-80-7510-177-8, s. 365-375 CD-ROM.
- LESÁKOVÁ, Dagmar. Marketing strategies of retailers for senior's segment. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 136-143 CD-ROM. VEGA 1/0612/12. 1/0612/12, VEGA, Determinanty úrovne, štruktúry a tendencií v osobnej spotrebe a spotrebiteľskom správaní seniorov v kontexte cenovej a dôchodkovej politiky v SR.