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- KOČIŠOVÁ, Lucia - ŠTARCHOŇ, Peter. The Role of Marketing Metrics in Social Media: A Comprehensive Analysiss. In Marketing science & inspirations : vedecký časopis zameraný na problematiku marketingu a marketingového manažmentu. - Bratislava : Univerzita Komenského v Bratislave, 2023. ISSN 1338-7944, 2023, roč. 18, č. 2, s. 40-49.
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- HOJDIK, Vladimír. Introduction to marketing metrics and characreristics of selected online marketing metrics. In DOKBAT 2017. Annual international Bata conference for Ph.D. students and young researchers. DOKBAT 2017 : conference proceedings : 13th annual international Bata conference for Ph.D. students and young researchers : 26.4.2017, [Zlín, Czech Republic]. - Zlín : Tomas Bata University in Zlín, Faculty of Management and Economics, 2017. ISBN 978-80-7454-654-9, pp. 144-151 online. VEGA 1/0546/15.
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- HOJDIK, Vladimír - ŠLOSÁR, Róbert. Characteristics of selected online marketing metrics. - Registrovaný: Web of Science. In EDAMBA 2017 : knowledge and skills for sustainable development: the role of economics, business, management and related disciplines. International scientific conference. EDAMBA 2017 : conference proceedings : knowledge and skills for sustainable development: the role of economics, business, management and related disciplines : [20th] international scientific conference for doctoral students and post-doctoral scholars : University of Economics in Bratislava, Slovak Republic, 4 - 6 april 2017. - Bratislava : Publishing House EKONÓM, 2017. ISBN 978-80-225-4429-0, pp. 165-174 online. VEGA 1/0546/15.
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- BENDLE, Neil T. et al. Marketing metrics : the manager's guide to measuring marketing performance. 3rd ed. Upper Saddle River : Pearson Education, 2016. 439 s. ISBN 978-0-13-408596-8. [Copy count : 4, currently available 0, at library only 4]
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- FARRIS, Paul W. - BENDLE, Neil T. - PFEIFER, Phillip E. Marketing metrics : the definitive guide to measuring marketing performance. 2nd ed. Upper Saddle River : Pearson Education/Prentice Hall, 2010, 6th printing 2012. xv, 414 s. ISBN 978-0-13-705829-7. [Copy count : 2, currently available 2, at library only 0]
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- FARRIS, Paul W. et al. Key marketing metrics : the 50+ metrics every manager needs to know. Harlow : Wharton School Publishing, 2009. xiii, 353 s. ISBN 978-0-273-72203-8. [Copy count : 1, currently available 1, at library only 0]
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