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- JAŠŠO, Matej - HAJDUK, Michal. Strategický manažment identity mesta: corporate identity alebo place branding? In Podniková ekonomika a manažment : elektronický odborný časopis o ekonomike, manažmente, marketingu a logistike podniku. - Žilina : Žilinská univerzita v Žiline, 2016. ISSN 1336-5878, 2016, č. 2, s. 22-32.
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- NOVACKÁ, Ľudmila. Place branding and management of tourism destination - Slovak city - Bratislava. In Place branding : international conference, 20-22 January, 2011, Bogotá. - Bogotá, 2011, s. [1-2]. Available on Internet: <www.inpolis.de/inpolis-projektdetail_35_2nd-Place-Branding-Conference_de.html>
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- NOVACKÁ, Ľudmila. Place branding and competitiveness of capital Bratislava at tourist demand market. In 29th EuroCHRIE : annual conference, Dubrovnik, Croatia. - Dubrovnik : The American College of Management and Technology, 2011. ISBN 978-0-615-54307-9, s. 443-453. Available on Internet: <http://www.eurochrie.org/news/2011/november/30/dubrovnik-conference-proceedings/>
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- GOVERS, Robert - GO, Frank M. Place branding : glocal, virtual and physical identities, constructed, imagined and experienced. Houndmills : Palgrave Macmillan, 2009. 324 s. ISBN 978-0-230-23073-6. [Copy count : 2, currently available 1, at library only 1]
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