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Main Title = "Product Placement as an Effective Instrument of Marketing Communication"
- LOYDLOVÁ, Miroslava. Product Placement as an Effective Instrument of Marketing Communication. In Vedecké state Obchodnej fakulty 2018/1 : zborník vedeckých statí. - Bratislava : Vydavateľstvo EKONÓM, 2018. ISBN 978-80-225-4507-5, s. 134-142.
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