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- GUNINA, Daria - BÍNA, Vladislav - NOVÁK, Michal. Strategic Advertising Management: The Case Study of the Transportation and Storage Market in the Czech Republic. In Communications : scientific letters of the University of Žilina. - Žilina : University of Žilina, 2018. ISSN 1335-4205, 2018, vol. 20, no. 4, s. 3-9. IGS F6/01/2018.
article
- PERCY, Larry - ROSENBAUM-ELLIOTT, Richard. Strategic advertising management. 5th ed. Oxford : Oxford University Press, 2016. xxiv, 429 s. ISBN 978-0-19-870365-5. [Copy count : 1, currently available 0, at library only 1]
book
- PERCY, Larry - ROSENBAUM-ELLIOTT, Richard. Strategic advertising management. 4th ed. Oxford : University Press, 2012. xxiii, 389 s. ISBN 978-0-19-960558-3. [Copy count : 1, currently available 1, at library only 0]
book