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Introduction to neuromarketing & consumer neuroscience
Title Introduction to neuromarketing & consumer neuroscience Author info Thomas Zoëga Ramsøy Author Ramsøy Thomas Zoëga Issue data Rørvig : Neurons Inc , 2015. - viii, 191 s. ISBN 978-87-997602-0-6 Document kind monographs Language English Country of Edition Denmark systematics 339.138 - Marketing Keywords neuromarketing * neuroveda * zákazníci * vedomie * emócie * psychológia predaja * psychológia reklamy Database BOOKS Copy count 2, currently available 0, at library only 2 Call number 890525, 921307
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Call number Location Sublocation Info 890525 FPM Knižnica Fakulty podnikového manažmentu In-Library Use Only 921307 OBF Knižnica Obchodnej fakulty In-Library Use Only
Počet záznamov: 1