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Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems
Title Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22 Author info Proceedings of the Scientific were Completed by: Eva Hanuláková, Reviewers: Anna Cierniak-Emerych, Miroslav Karlíček, Zoltán Goldenberg, Aneta Vančová Another authors Hanuláková Eva (Editor) EUBOBFKMA - Katedra marketingu OBF Cierniak-Emerych Anna (Recenzent) Karlíček Miroslav (Recenzent) Goldenberg Zoltán (Recenzent) Vančová Aneta (Recenzent) Corporation Ekonomická univerzita v Bratislave . Obchodná fakulta Issue data Bratislava : Publishing House EKONOM , 2024. - 135 s. [9,15 AH] Issue 1st Edition ISBN 978-80-225-5183-0 Note VEGA 1/0354/22 Document kind miscellanea Language English Country of Edition Slovak Republic systematics 339.138 - Marketing Keywords spotrebitelia * neuroveda * podnikanie * udržateľnosť * marketing * technológie inteligentné * neuromarketing Public work category Editorial and reported works (bibliographies, magazines, encyclopedies, catalogs, dictionaries, year-books...) Database PUBLIKAČNÁ ČINNOSŤ Copy count 2, currently available 1, at library only 1 References (10) - PUBLIKAČNÁ ČINNOSŤ Call number 929730, 929731 No. of Archival Copy E24 00667-001, kópia titul. strany
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Call number Location Sublocation Info 929730 SEK Všeobecná študovňa In-Library Use Only 929731 SEK Sklad knižničného fondu availaible
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