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Current challenges of marketing and their application in practice
- Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. Reviewers: Jaroslav Kita, Miroslav Karlíček ... [et al.]. 1st Edition. Zlín : Radim Bačuvčík - VeRBuM, 2014. CD-ROM [152 s.]. ISBN 978-80-87500-55-2.
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