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Digital Consumer in Segment of Seniors and Their Impact on Dynamization of Service Enterprises

  1. ČUKANOVÁ, Miroslava. Digital Consumer in Segment of Seniors and Their Impact on Dynamization of Service Enterprises. - Registrovaný: Web of Science. In Marketing identity 2015: digital life. International scientific conference. Marketing identity: digital life - part II. : conference proceedings from international scientific conference : 10th - 11th november 2015, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2015. ISBN 978-80-8105-780-9. ISSN 1339-5726, s. 26-34 CD ROM. VEGA 1/0205/14.
Počet záznamov: 1  

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