Počet záznamov: 1
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing
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$a 10.1007/978-3-642-38064-8 $2 DOI 100 $a 20221115d2013łłłłm--y0sloc0103----ba 101 0-
$a eng 102 $a DE 200 1-
$a Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing $f Giovanni Vecchiato ... [et al.] 210 $a Berlin $c Springer $d 2013 215 $a 136 s. 610 1-
$9 eu_un_auth*0043649 $a neuromarketing 610 1-
$9 eu_un_auth*0080867 $a neuroveda 610 1-
$9 eu_un_auth*h0002568 $a inzercia 610 1-
$9 eu_un_auth*h0005138 $a propagácia 610 1-
$9 eu_un_auth*h0005305 $a reklama 675 $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing 700 -1
$3 eu_un_auth*0087026 $a Vecchiato $b Giovanni $4 070 701 -1
$3 eu_un_auth*0087027 $a Cherubino $b Patrizia $4 070 701 -1
$3 eu_un_auth*0087028 $a Trettel $b Arianna $4 070 801 -0
$a SK $b BA004 $c 20221115 $g AACR2
Počet záznamov: 1