Počet záznamov: 1
Global Competitive Strategies: Assessing the Role of Marketing Tools in SME Internationalization and Financial Performance
- CIVELEK, Mehmet - KLJUČNIKOV, Aleksandr - HRUŠKA, Roman - SVĚTLÍK, Jaroslav - VAVREČKA, Vladimír. Global Competitive Strategies: Assessing the Role of Marketing Tools in SME Internationalization and Financial Performance. In Journal of Competitiveness : Scientific Journal from the Field of Management and Economics. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně, 2024. ISSN 1804-1728, 2024, no. 1, pp.
Počet záznamov: 1