Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. Proceedings of the Scientific were Completed by: Eva Hanuláková ; reviewers: Anna Cierniak-Emerych, Miroslav Karlíček, Zoltán Goldenberg, Aneta Vančová. 1st Edition. Bratislava : Publishing House EKONOM, 2024. 135 s. [9,15 AH]. VEGA 1/0354/22. ISBN 978-80-225-5183-0.