ORESKÝ, Milan. Marketing strategy focus - customer equity. In Business and management 2008 : 5th international scientific conference, 16-17 May 2008, Vilnius Lithuania. - Vilnius : Vilnius Gediminas Technical University, 2008. ISBN 978-9955-28-267-9, s. 386-391
Ohlasy:
[1] ISORAITE, Margarita. Guerilla marketing strategy realization assumptions. In Business and management 2010 : 6th international scientific conference : vol. I and II. Vilnius : Vilnius Gediminas technical university press, 2010. ISSN 2029-4441. P. 382-389.