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Marketing strategies of retailers for senior's segment
- LESÁKOVÁ, Dagmar. Marketing strategies of retailers for senior's segment. In Current challenges of marketing and their application in practice. International scientific conference. Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. - Zlín : Radim Bačuvčík - VeRBuM, 2014. ISBN 978-80-87500-55-2, pp. 136-143 CD-ROM. VEGA 1/0612/12.
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