Počet záznamov: 1
Strategic advertising management
SYS 0223931 LBL 00000nam--22^^^^^---450- 005 20230109114944.0 010 $a 978-0-19-960558-3 100 $a 20161202d2012łłłłm--y0sloc0103----ba 101 0-
$a eng 102 $a GB 200 1-
$a Strategic advertising management $f Larry Percy, Richard Rosenbaum-Elliott 205 $a 4th ed. 210 $a Oxford $c University Press $d 2012 215 $a xxiii, 389 s. 610 1-
$9 eu_un_auth*h0005305 $a reklama 610 1-
$9 eu_un_auth*h0005138 $a propagácia 610 1-
$9 eu_un_auth*h0003197 $a manažment strategický 610 1-
$9 eu_un_auth*h0004797 $a predaj 610 1-
$9 eu_un_auth*0045298 $a vzťahy s verejnosťou 610 1-
$9 eu_un_auth*0058032 $a umiestňovanie produktov 610 1-
$9 eu_un_auth*h0001186 $a balenie 610 1-
$9 eu_un_auth*h0003211 $a marketing 610 1-
$9 eu_un_auth*h0003220 $a marketing mix 610 1-
$9 eu_un_auth*h0002810 $a komunikácia marketingová 675 $a 659.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000351 $x Propagácia. Reklama 700 -1
$3 eu_un_auth*p0049809 $a Percy $b Larry $4 070 701 -1
$3 eu_un_auth*0065266 $a Rosenbaum-Elliott $b Richard $4 070 801 -0
$a SK $b BA004 $c 20161202 $g AACR2
Počet záznamov: 1