Počet záznamov: 1
On some aspects of below-the line marketing communication in Slovakia
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$a eng $d eng 102 $a CZ 200 1-
$a On some aspects of below-the line marketing communication in Slovakia $f Dagmar Lesáková 463 -1
$1 010 $a 80-7194-806-3 $1 200 1 $a ECOMA 2005 $e "Economoy and management of enterprises in transition economies in the global market environment" $e Proceedings of the international scientific conference $i Part I $f Ing. Jan Vávra $v S. 260-263 $1 210 $a Pardubice $c University of Pardubice $d 2005 675 $v 1. stred. $z slo 700 -1
$3 eu_un_auth*p0048949 $a Lesáková $b Dagmar $f 1949- $p EUBOBFKMA $4 070 $T Katedra marketingu OBF 801 -0
$a SK $b BA004 $c 20070920 $g AACR2
Počet záznamov: 1