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The possibility of improving the image of the organization through the use of new trends in marketing communication
- RECKÝ, Juraj. The possibility of improving the image of the organization through the use of new trends in marketing communication. In EDAMBA 2011 : proceedings of international scientific conference for doctoral students and young researchers : 29th-30th September, 2011 Bratislava. - Bratislava : Publishing House EKONÓM, 2011. ISBN 978-80-225-3265-5, s. 456-463.
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