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The Projectics – the innovation didactic method for marketing study on the vocational schools and universities
Title The Projectics – the innovation didactic method for marketing study on the vocational schools and universities Translation The Projectics - inovatívna didaktická metóda pre marketingové štúdie na odborných školách a univerzitách. Author info Peter Filo, Katarína Chomová, Jozef Orgonáš, Barbora Paholková Author Filo Peter EUBOBFKMA - Katedra marketingu OBF Co-authors Chomová Katarína EUBOBFKMA - Katedra marketingu OBF Orgonáš Jozef EUBOBFKMA - Katedra marketingu OBF Paholková Barbora EUBOBFKMA - Katedra marketingu OBF Source document Current challenges of marketing and their application in practice : scientific articles from the international conference : 3. 4. 2014, Prague, Czech Republic. pp. 79-89 CD-ROM. - Zlín : Radim Bačuvčík - VeRBuM, 2014 / Kolouchová Daniela ; Kita Jaroslav ; Karlíček Miroslav ; Current challenges of marketing and their application in practice International scientific conference. ISBN 978-80-87500-55-2 Document kind schedule of articles from year books Language English Country of Edition Czech Republic Public work category Reports at international scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E14 01937-002, kópia plného textu
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