Počet záznamov: 1
Seniors as a Target Group for Trade and Marketing
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$a Seniors as a Target Group for Trade and Marketing $f Monika Matušovičová 301 $a VEGA 1/0612/12 321 $a Registrovaný: Web of Science 330 $a Diverzita konceptu "senior". Vlastnosti seniora - spotrebiteľa. Faktory úspechu firmy na trhu so seniormi. 463 -1
$1 001 eu_un_cat*0195853 $1 010 $a 978-80-225-3994-4 $1 200 1 $a Application of knowledge in process of business dynamization in Central Europe $b elektronický zdroj $e <the> proceedings of the 5th international scientific conference on trade, international business and tourism : 16. - 17. october 2014, Mojmírovce, Slovak Republic $f compiled by: Peter Drábik, Paulína Krnáčová $g editors: Viera Kubičková, Daniela Breveníková $g reviewers: Peter Baláž, Gabriela Bartáková $v pp. 348-355 CD-ROM $1 210 $a Bratislava $c EKONÓM publishing $d 2014 $1 215 $a CD-ROM [541 s., 27 AH] $1 702 1 $3 eu_un_auth*p0070870 $a Drábik $b Peter $4 220 $1 702 1 $3 eu_un_auth*0012591 $a Krnáčová $b Paulína $4 220 $1 702 1 $3 eu_un_auth*p0048870 $a Kubičková $b Viera $4 340 $1 702 1 $3 eu_un_auth*p0020400 $a Breveníková $b Daniela $4 340 $1 702 1 $3 eu_un_auth*p0020827 $a Baláž $b Peter $4 675 $1 702 1 $3 eu_un_auth*p0020441 $a Bartáková $b Gabriela $4 675 $1 710 12 $a Application of knowledge in process of business dynamization in Central Europe $b International scientific conference $d 5. $e Mojmírovce, Slovak Republic $f 16.-17.10.2014 541 1-
$a Seniori ako cieľová skupina pre obchod a marketing 610 1-
$9 eu_un_auth*h0001643 $a demografia 610 1-
$9 eu_un_auth*h0005900 $a spotrebitelia 610 1-
$9 eu_un_auth*h0005662 $a seniori 610 1-
$9 eu_un_auth*h0003211 $a marketing 675 $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing 700 -1
$3 eu_un_auth*p0049024 $a Matušovičová $b Monika $p EUBOBFKMA $4 070 $9 100 $f 1967- $T Katedra marketingu OBF 801 -0
$a SK $b BA004 $c 20141223 $g AACR2 T85 $x existuji fulltexy
Počet záznamov: 1