Počet záznamov: 1
Forming Desired Behaviour by Using Social Marketing
- HANULÁKOVÁ, Eva - DAŇO, Ferdinand - KLEPOCHOVÁ, Dagmar. Forming Desired Behaviour by Using Social Marketing. In Trends and Challenges in the European Business Environment: Trade, International Business and Tourism. International Scientific Conference. Trends and Challenges in the European Business Environment: Trade, International Business and Tourism : Proceedings of the 6th International Scientific Conference, October 17 - 18, 2019 (Mojmírovce, Slovak Republic). - Bratislava : Vydavateľstvo EKONÓM, 2019. ISBN 978-80-225-4646-1, pp. 107-121 CD-ROM
Ohlasy:
[4] CSINGER, Bence. Opportunities in Social Media – a Theoretical Overview from the Corporate Side. In Zborník príspevkov z konferencie Trendy vo využívaní štatistických metód v marketingu 2021. Bratislava: Ekonóm, 2021, ISBN 978-80-225-4829-8, s. 34-39.
Počet záznamov: 1