Digitisation, Trends and Future of Marketing

NAŠČÁKOVÁ, Jana - DANESHJO, Naqibullah - DUDÁŠ-PAJERSKÁ, Erika. Digitisation, Trends and Future of Marketing. In DIEM : Dubrovnik International Economic Meeting. - Dubrovnik : University of Dubrovnik, 2019. ISSN 1849-5206, 2019, vol. 4, no. 1, pp. 201-213 online. VEGA 1/0251/17, KEGA 026EU-4/2018
Ohlasy:
YILMAZ, Melike Sinem - ABANOZ, Özlem Delal. Greenwashing as a Digital Marketing Strategy: A Conceptual Framework and Literature Review. In AI Virtualization and the Future of Marketing, 2025-11-19, pp. 135-160. ISBN [9798337381428, 9798337381442]. Dostupné na: https://doi.org/10.4018/979-8-3373-8142-8.ch005., Registrované v: SCOPUS