Cross-cultural Segmentation: Hierarchical Clustering Analysis Using Hofstede's Cultural Model

ŠTETKA, Peter - GRISÁKOVÁ, Nora. Cross-cultural Segmentation: Hierarchical Clustering Analysis Using Hofstede's Cultural Model. In Sustainable Business Development Perspectives 2022 : Proceedings of Scientific Papers. - Brno : Masaryk University Press, 2022. ISBN 978-80-280-0197-1, pp. 262-277. VEGA 1/0646/20. 1/0646/20, VEGA, Difúzia a dôsledky zelených inovácií na trhoch nedokonalej konkurencie.