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Beyond Data: Strategically Leveraging Consumer Metrics and Market Signals of Business Prosperity in the Context of Marketing Communications
- FAŠIANG, Tomáš - GEŽÍK, Pavel. Beyond Data: Strategically Leveraging Consumer Metrics and Market Signals of Business Prosperity in the Context of Marketing Communications. - Registrovaný: Scopus, Registrovaný: Web of Science. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2024. ISSN 2730-051X, 2024, vol. 15, no. 1, s. 98-114. APVV-22-0469.
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