FAŠIANG, Tomáš - GEŽÍK, Pavel. AI vs. Human Approach in the Field of School Location Optimization Strategy. In ?. Conference Proceedings from the Annual International Scientific Conference “Marketing and Media Identity: Human vs. Artificial”. MARKETING IDENTITY : HUMAN VS. ARTIFICIAL. - Trnava : University of Ss. Cyril and Methodiu in Trnava, 2024. ISBN 978-80-572-0487-9. ISSN 2729-7527, pp. 121-130. APVV-22-0469.