Počet záznamov: 1
The Business Model of a Retailer Based on the Consumer-Centric Approach in Building the Value of a Loyalty Programme on the Food Market
- KITA, Pavol - ČVIRIK, Marián - MACIEJEWSKI, Grzegorz. The Business Model of a Retailer Based on the Consumer-Centric Approach in Building the Value of a Loyalty Programme on the Food Market. - Registrovaný: Scopus. In Forum Scientiae Oeconomia. - Dąbrowa Górnicza : Wydawnictwo Naukowe Akademii WSB. ISSN 2353-4435, 2024, vol. 12, no. 4, pp. 47-65. VEGA 1/0012 /22.
Počet záznamov: 1