Neuromarketing and the Impact of Influencers on Consumer Decision-Making Processes

BURZOVÁ, Simona. Neuromarketing and the Impact of Influencers on Consumer Decision-Making Processes. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Publishing House EKONOM, 2024. ISBN 978-80-225-5183-0, pp. 5-15. VEGA 1/0354/22.