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The Application of Eye-Tracking and GSR in Measuring Emotional Responses in Neuromarketing Research
- ŠÁŠKY, Michael - KUKURA, Marek. The Application of Eye-Tracking and GSR in Measuring Emotional Responses in Neuromarketing Research. In Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22. - Bratislava : Publishing House EKONOM, 2024. ISBN 978-80-225-5183-0, pp. 109-121. VEGA 1/0354/22.
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Počet záznamov: 1