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The Current Position of Neuromarketing as a Tool of Marketing and Communication Strategy
- PÁTÍK, Ladislav. The Current Position of Neuromarketing as a Tool of Marketing and Communication Strategy. In Communication Today : Scientific Journal from the Mass Media and Marketing Communication Field. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2024. ISSN 2730-051X, 2024, vol. 15, no. 2, s. 164-185.
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