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Increasing Competitiveness through Marketing Innovation: An Examination of Resource-Based View and Institutional Theory-Related Factors in International Contexts
- CIVELEK, Mehmet et al. Increasing Competitiveness through Marketing Innovation: An Examination of Resource-Based View and Institutional Theory-Related Factors in International Contexts. In Journal of Competitiveness : Scientific Journal from the Field of Management and Economics. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně, 2025. ISSN 1804-1728, 2025, vol. 17, no. 4, pp. 65-91.
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