- Effectiveness of Emotional and Rational Appeals in Social Media Adver…
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Effectiveness of Emotional and Rational Appeals in Social Media Advertising: A Systematic Review

  1. ANSHU, Anshu. Effectiveness of Emotional and Rational Appeals in Social Media Advertising: A Systematic Review. In DOKBAT 2025 : 21st International Bata Conference for Ph.D. Students and Young Researchers. - Zlín : Tomas Bata University in Zlín, Faculty of Management and Economics, 2025. ISBN 978-80-7678-372-0, pp. 1-15.
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