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[2] NOVÁKOVÁ, Renáta - TOMÁNKOVÁ, Andrea. Effective planning of marketing communications activities in the woodworking industry. In Wood and furniture industry in times of change - new trends and challenges (WoodEMA) : 5th international conference. Trnava : University of SS Cyril & Methodius, 2012. ISBN 978-80-8105-374-0. P. 154-159. Dostupné na: http://www.woodema.org/proceedings/WoodEMA_2012_Proceedings.pdf