Počet záznamov: 1

Advertising and promotion management

Name: Advertising and promotion management
Availability: InStock
ISBN: 0-07-053907-3

Title	Advertising and promotion management
Author info	John R. Rossiter, Larry Percy
Author	Rossiter John R.
Co-authors	Percy Larry
Issue data	New York : MacGraw-Hill Book Company , 1987. - 649 s.
ISBN	0-07-053907-3
Document kind	monographs
Language	English
Country of Edition	United States of America
systematics	659 - Propagácia. Reklama. Informácie o výrobkoch a výrobnej činnosti. Public relations
Keywords	reklama * propagácia * propagácia priama * propagácia skrytá * podpora predaja * marketing * kreativita * stratégia marketingová
Database	BOOKS
Copy count	1, currently available 1, at library only 0
Call number	748287

kniha

Call number	Location	Sublocation	Info
748287	SEK	Sklad knižničného fondu	availaible

Počet záznamov: 1