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A comparative study of European and Japanese multinational firms' marketing strategies and performance in the United States.
- KOTABE, M. - OKOROAFO, C. A comparative study of European and Japanese multinational firms' marketing strategies and performance in the United States. In mir. Management International Review, 1990, roč. 30, č. 4, s. 353-370.
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Počet záznamov: 1