Počet záznamov: 1
Marketing communications
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$a eng 102 $a GB 200 1-
$a Marketing communications $e <a> brand narrative approach $f Micael Dahlén, Fredrik Lange, Terry Smith 210 $a Chichester $c John Wiley & Sons $d 2010 215 $a 584 s. 610 1-
$9 eu_un_auth*h0003211 $a marketing 610 1-
$9 eu_un_auth*h0002810 $a komunikácia marketingová 610 1-
$9 eu_un_auth*h0001109 $a analýzy 610 1-
$9 eu_un_auth*h0004180 $a plánovanie 610 1-
$9 eu_un_auth*h0002863 $a kontrola 610 1-
$9 eu_un_auth*h0005305 $a reklama 610 1-
$9 eu_un_auth*h0004322 $a podpora predaja 675 $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing 700 -1
$3 eu_un_auth*0043738 $a Dahlen $b Micael $4 070 701 -1
$3 eu_un_auth*0044051 $a Lange $b Fredrik $4 070 701 -1
$3 eu_un_auth*0044052 $a Smith $b Terry $4 070 801 -0
$a SK $b BA004 $c 20111017 $g AACR2
Počet záznamov: 1