Počet záznamov: 1
TV Advertising Campaigns in the Context of Search-Centric Marketing
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$a TV Advertising Campaigns in the Context of Search-Centric Marketing $f Andrej Miklošík, Štefan Žák, Mária Hasprová, Martin Kuchta 301 $a VEGA 1/0637/17 330 $a Aspekty marketingu, ktoré majú vplyv na úspech komunikačných kampaní. 463 -1
$1 010 $a 978-1-877040-65-8 $1 200 1 $a ANZMAC 2018: Connect. Engage. Transform. $e Proceedings from the Australian and New Zealand Marketing Academy Conference, 3–5 December 2018, The University of Adelaide, (Adelaide, Australia) $f Editors: Jodie Conduit, Carolin Plewa, Dean Wilkie $g Reviewers: Charles Jabarajakirthy, Felix Septianto ... [et al.] $v Pp. 311-314 $1 210 $a Adelaide $c The University of Adelaide $d 2018 $1 710 12 $a ANZMAC 2018: Connect. Engage. Transform. $b International Conference $e Adelaide, Australia $f 3.-5.12.2018 $1 702 1 $3 eu_un_auth*0073846 $a Conduit $b Jodie $4 340 $1 702 1 $3 eu_un_auth*0073847 $a Plewa $b Carolin $4 340 $1 702 1 $3 eu_un_auth*0073848 $a Jabarajakirthy $b Charles $4 675 $1 702 1 $3 eu_un_auth*0073849 $a Septianto $b Felix $4 675 541 1-
$a Reklamné kampane v kontexte marketingu orientovaného na vyhľadávače 610 1-
$9 eu_un_auth*h0002810 $a komunikácia marketingová 610 1-
$9 eu_un_auth*h0002650 $a kampane reklamné 610 1-
$9 eu_un_auth*h0003211 $a marketing 610 1-
$9 eu_un_auth*h0005305 $a reklama 610 1-
$9 eu_un_auth*h0006450 $a televízia 700 -1
$3 eu_un_auth*0003787 $a Miklošík $b Andrej $p EUBOBFKMA $9 25 $4 070 $T Katedra marketingu OBF 701 -1
$3 eu_un_auth*p0049062 $a Žák $b Štefan $p EUBOBFKMA $4 070 $9 25 $f 1971- $T Katedra marketingu OBF 701 -1
$3 eu_un_auth*p0029426 $a Hasprová $b Mária $p EUBOBFKMA $4 070 $9 25 $f 1970- $T Katedra marketingu OBF 701 -1
$3 eu_un_auth*0045410 $a Kuchta $b Martin $p EUBOBFKMA $4 070 $9 25 $f 1990- $q I $T Katedra marketingu OBF 801 -0
$a SK $b BA004 $c 20190326 $g AACR2 T85 $x existuji fulltexy
Počet záznamov: 1