Počet záznamov: 1
The Neuro-Consumer
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$a <The> Neuro-Consumer $e Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain $f Anne-Sophie Bayle-Tourtoulou, Michel Badoc 210 $a Abingdon $c Routledge $d 2020 215 $a 321 s. 610 1-
$9 eu_un_auth*0080867 $a neuroveda 610 1-
$9 eu_un_auth*0043649 $a neuromarketing 610 1-
$9 eu_un_auth*h0003211 $a marketing 610 1-
$9 eu_un_auth*h0002810 $a komunikácia marketingová 610 1-
$9 eu_un_auth*h0003627 $a nástroje marketingové 610 1-
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$3 eu_un_auth*0083845 $a Badoc $b Michel $4 070 801 -0
$a SK $b BA004 $c 20211110 $g AACR2
Počet záznamov: 1