Počet záznamov: 1
Introduction to Advertising and Promotion
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$a Introduction to Advertising and Promotion $e <An> Integrated Marketing Communications Perspective $f George E. Belch, Michael A. Belch 205 $a 2. ed. 210 $a Burr Ridge $c Irwin $d 1993 215 $a 836 s. 610 1-
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$a marketing $9 eu_un_auth*h0003211 610 1-
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$a Belch $b George E. $3 eu_un_auth*p0024752 $4 070 701 -1
$a Belch $b Michael A. $3 eu_un_auth*p0024753 $4 070 801 -0
$a SK $b BA004 $c 19980306 $g AACR2
Počet záznamov: 1