VENKATESAN, Rajkumar - FARRIS, Paul W. - WILCOX, Ronald T. Cutting-edge marketing analytics : real world cases and data sets for hands on learning. Upper Saddle River : Pearson, 2015. 300 s. ISBN 978-0-13-355252-2. [Počet ex. : 2, z toho voľných 0, prezenčne 2]