POLLÁK, František - MARKOVIČ, Peter - VILÁGI, Róbert. Digital vs. Traditional: Selected Views on Creating an Optimal Marketing Communication Mix. In Annual Global Business Conference. Reshaping Customer-Oriented Business. Global Business Conference 2022 Proceedings : Reshaping Customer-Oriented Business. - Zagreb : Innovation Institute, 2022. ISSN 1848-2252, pp. 123-124 online. VEGA 1/0140/21.