Marketing and Media Identity: AI - The Future of Today. Annual International Scientific Conference. Marketing Identity : AI - The Future of Today : Conference Proceedings from the Annual International Scientific Conference : 14th November 2023, Trnava. 1st Edition. Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2023. 456 s. ISBN 978-80-572-0415-2. ISSN 2729-7527.