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The congruence of the sponsors' objectives with the sponsorship objectives understood by the sample of consumers

  1. RUBANINSKÁ, Kamila. The congruence of the sponsors' objectives with the sponsorship objectives understood by the sample of consumers. In Scientia Iuventa 2009 : medzinárodná doktorandská konferencia : proceedings of reviewed papers from international scientific conference of PhD. students. - Banská Bystrica : Centrum rozvoja doktorandov Ekonomickej fakulty UMB v Banskej Bystrici, 2009. ISBN 978-80-8083-793-8, s. [1-6]. 2316063/08.