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Objectives and barriers to marketing innovation
- ŠILHÁROVÁ, Marta - PAĽKO, Peter. Objectives and barriers to marketing innovation. In Current challenges of marketing and their application in practice : [proceedings of] scientific articles. - Bratislava : Publishing house EKONÓM, 2013. ISBN 978-80-225-3632-5, s. 131-137. VEGA 1/0333/11.
Počet záznamov: 1