Drive your knowledge be a scientist. International conference. Drive your knowledge be a scientist : conference proceedings : 11th annual international Bata conference for Ph.D. students and young researchers : 23. - 24. 4. 2015, Zlín, Czech Republic. 1st ed. Zlín : Tomas Bata University in Zlín, Faculty of Management and Economics, 2015. CD-ROM [671 s.]. ISBN 978-80-7454-475-0.