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Introduction to marketing metrics and characreristics of selected online marketing metrics

  1. HOJDIK, Vladimír. Introduction to marketing metrics and characreristics of selected online marketing metrics. In DOKBAT 2017. Annual international Bata conference for Ph.D. students and young researchers. DOKBAT 2017 : conference proceedings : 13th annual international Bata conference for Ph.D. students and young researchers : 26.4.2017, [Zlín, Czech Republic]. - Zlín : Tomas Bata University in Zlín, Faculty of Management and Economics, 2017. ISBN 978-80-7454-654-9, pp. 144-151 online. VEGA 1/0546/15.
Počet záznamov: 1  

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