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The Impact of CRM Strategy on Business Outcomes
- LESÁKOVÁ, Dagmar. The Impact of CRM Strategy on Business Outcomes. In Knowledge - economy - society : management in the face of contemporary challenges and dilemmas. - Cracow : Foundation of the Cracow University of Economics, 2017. ISBN 978-83-65907-12-7, pp. 265-271 online. VEGA 1/0224/15.
Počet záznamov: 1