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The Customer’s Brand Experience in the Light of Selected Performance Indicators in the Social Media Environment
- GAVUROVÁ, Beáta - BAČÍK, Radovan - FEDORKO, Richard - NASTIŠIN, Ľudovít. The Customer’s Brand Experience in the Light of Selected Performance Indicators in the Social Media Environment. In Journal of Competitiveness : Scientific Journal from the Field of Management and Economics. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně, 2018. ISSN 1804-1728, 2018, no. 2, pp. 72-84.
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