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TV Advertising Campaigns in the Context of Search-Centric Marketing
- MIKLOŠÍK, Andrej - ŽÁK, Štefan - HASPROVÁ, Mária - KUCHTA, Martin. TV Advertising Campaigns in the Context of Search-Centric Marketing. In ANZMAC 2018: Connect. Engage. Transform.. International Conference. ANZMAC 2018: Connect. Engage. Transform. : Proceedings from the Australian and New Zealand Marketing Academy Conference, 3–5 December 2018, The University of Adelaide, (Adelaide, Australia). - Adelaide : The University of Adelaide, 2018. ISBN 978-1-877040-65-8, pp. 311-314. VEGA 1/0637/17.
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