ČVIRIK, Marián. Consumer Ethnocentrism as a Factor in the Perception of Online Shopping? Some Evidence from Slovakia. In Marketing and Media Identity 2022: Metaverse Is the New Universe. Annual International Scientific Conference. Marketing Identity: Metaverse Is the New Universe : Conference Proceedings from the Annual International Scientific Conference. - Trnava : Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2022. ISBN 978-80-572-0297-4. ISSN 2729-7527, pp. 19-26. I-22-104-00
Ohlasy:
DRÁBIK, Peter - KORČOKOVÁ, Marína - OŽVOLDOVÁ, Katarína - ŠKERLÍKOVÁ, Dominika - KUCHTA, Martin. Integrated Marketing Communication Through Digital Channels in Context of Generation Z in Slovakia. In Marketing and Media Identity: AI - The Future of Today. Annual International Scientific Conference. Marketing Identity : AI - The Future of Today. - Trnava : Univerzita sv. Cyrila a Metoda v Trnave, 2023. ISBN 978-80-572-0415-2. ISSN 2729-7527, pp. 48-60.