| SYS | | c005096 |
|---|
| LBL | | 08676nam^^2201957^^^450 |
|---|
| 005 | | 20240111124742.9 |
|---|
| 010 | | $a 80-08-02042-3 |
|---|
| 100 | | $a 19950815d 1992u 0sloy03 ba |
|---|
| 101 | 1- | $a slo $c eng |
|---|
| 102 | | $a SK |
|---|
| 200 | 1- | $a Marketing $f Philip Kotler, Gary Armstrong $g [Z angl. prel. Helena Labská] |
|---|
| 205 | | $a 1. vyd. |
|---|
| 210 | | $a Bratislava $c Slovenské pedagogické nakladateľstvo $d 1992 |
|---|
| 215 | | $a 441 s. |
|---|
| 610 | 1- | $a marketing $9 eu_un_auth*h0003211 |
|---|
| 610 | 1- | $a potreby $9 eu_un_auth*h0004576 |
|---|
| 610 | 1- | $a manažment $9 eu_un_auth*h0003188 |
|---|
| 610 | 1- | $a plánovanie strategické $9 eu_un_auth*h0004203 |
|---|
| 610 | 1- | $a systémy informačné $9 eu_un_auth*h0006187 |
|---|
| 610 | 1- | $a získavanie informácií $9 eu_un_auth*h0007509 |
|---|
| 610 | 1- | $a trh $9 eu_un_auth*h0006599 |
|---|
| 610 | 1- | $a spotrebitelia $9 eu_un_auth*h0005900 |
|---|
| 610 | 1- | $a správanie $9 eu_un_auth*h0005919 |
|---|
| 610 | 1- | $a organizácie $9 eu_un_auth*h0004023 |
|---|
| 610 | 1- | $a sprostredkovatelia $9 eu_un_auth*h0005945 |
|---|
| 610 | 1- | $a sféra výrobná $9 eu_un_auth*h0005675 |
|---|
| 610 | 1- | $a výrobky $9 eu_un_auth*h0007162 |
|---|
| 610 | 1- | $a balenie $9 eu_un_auth*h0001186 |
|---|
| 610 | 1- | $a služby $9 eu_un_auth*h0005745 |
|---|
| 610 | 1- | $a vývoj výrobku $9 eu_un_auth*h0007235 |
|---|
| 610 | 1- | $a tvorba cien $9 eu_un_auth*h0006662 |
|---|
| 610 | 1- | $a distribúcia $9 eu_un_auth*h0001720 |
|---|
| 610 | 1- | $a maloobchod $9 eu_un_auth*h0003176 |
|---|
| 610 | 1- | $a veľkoobchod $9 eu_un_auth*h0006956 |
|---|
| 610 | 1- | $a predaj $9 eu_un_auth*h0004797 |
|---|
| 610 | 1- | $a komunikácia $9 eu_un_auth*h0002808 |
|---|
| 610 | 1- | $a reklama $9 eu_un_auth*h0005305 |
|---|
| 610 | 1- | $a práca s verejnosťou $9 eu_un_auth*h0004711 |
|---|
| 610 | 1- | $a personál $9 eu_un_auth*h0004150 |
|---|
| 610 | 1- | $a marketing mix $9 eu_un_auth*h0003220 |
|---|
| 675 | | $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing |
|---|
| 700 | -1 | $a Kotler $b Philip $3 eu_un_auth*p0021091 $4 070 |
|---|
| 701 | -1 | $a Armstrong $b Gary $3 eu_un_auth*p0037972 $4 070 |
|---|
| 702 | -1 | $3 eu_un_auth*p0048881 $a Labská $b Helena $p EUBOBFKMA $4 730 $T Katedra marketingu OBF |
|---|
| 801 | -0 | $a SK $b BA004 $c 19980306 $g AACR2 |
|---|
